“un X100to” brings together music powerhouse Bad Bunny and the hottest regional Mexican group, Grupo Frontera, to deliver an original impressive collaboration.

Produced by Award-winning Producers Edgar Barrera and MAG, and co-written by Barrera, with the classic Grupo Frontera sound that has skyrocketed them into the spotlight, “un X100to” meaning 1%, is a love song about someone who is so sad they lost their love that they would use the 1% battery they have left on their phone to say sorry over and over again. 

Shot in the popular Nevada Ghost Town, with the picturesque canyons as a backdrop, Bad Bunny and Grupo Frontera deliver an epic performance of their new single. The official music video has amassed over 18 million views in 48 hours and it’s also on track to becoming the biggest Musica Mexicana single in Apple Music history after it broke the first-day streaming record.